Our Story

Giving You the Security of Debt-Free Ownership

Pay cash. Avoid bank debt. Remove risk. This is the essence of our real estate partnership model.

The concept of “collective ownership” grew out of two seminal experiences: the successful launch and management of a former luxury destination club, and the Great Recession beginning in 2007-2008. These two experiences led our executive team to spend more than two years working extensively with advisors, doing comprehensive research, and ultimately reinventing the concept of shared luxury vacation-home ownership.

Here are the ground rules: The partners in the LLC co-own the real estate outright. Lifestyle Asset Group has no ownership interest in any of the homes. We manage all the moving parts and operate each LLC on behalf of the partners, so you can enjoy every minute of your vacation. This is how, even if another real estate downturn were to occur, your capital is fully backed by the hard assets in the LLC, co-owned by you and the other partners of the LLC and not by the bank.

The History of Our “Collective Ownership” Model

Early in the development of our model and its offerings and services, we led a wide array of surveys, tests and focus groups to learn exactly what your peers were looking for in a vacation home type of experience. The results were overwhelmingly consistent and became the seven fundamental principles of our company:

  • Risk Mitigation
    Make it a secure investment. There is clearly no appetite for speculative ventures.
  • Variety
    Address your sense of wanderlust through reciprocity to enjoy other LLC properties and by providing each investor with a membership to Elite Alliance, a private travel club that provides exclusive access to more than 100 luxury homes and resorts worldwide.
  • Service
    Provide services that ensure your involvement is hassle-free and that you can enjoy your vacation time, on vacation, and not be burdened with property management related issues.
  • Simplicity
    Create a simple reservation process that is easy, flexible and ensures a high availability rate.
  • Exit Strategy
    Answer the question, “How do I get my money back and when” with absolute clarity and no wildcards attached to matters outside your control.
  • Capital Gains/Rental Income
    Offer a structure wherein you can have upside from your real estate investment and participation and, if desired, participate in a rental program to offset annual fees.

Dedicated to Your Enjoyment and Investment

We understand the logistics of destination travel, and it shows. Our travel planners and local hosts know what it takes to make your travel hassle-free and your experiences as perfect as they can be. Our occupancy modeling and reservation policies are tested, proven, simple, and lead the industry in availability.

When it comes to managing your properties, one word sums it up — transparency.  As a real estate investor and LLC partner, you’ll receive annual financial statements so you know where your annual fees are going and how your assets are performing.

At Lifestyle Asset Group our mission is simple. To make sure your real estate investment provides you with a lifetime of memories and the strongest prospect for future profitability.

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Learn why our “Collective Asset Ownership” model is half Warren Buffett and half Jimmy Buffett

Our Team

Karla Jones - Lifestyle Asset Group
Karla Jones
Co-Founder, Senior Partner
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Betsy Grimsley
Reservation and Concierge Services
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Tommy Robinson
Chief Financial Officer
Richard Keith - Lifestyle Asset Group
Rich Keith
Co-Founder, Senior Partner
Mark Newman - Luxury Shares
Mark Newman
JV Partner, Luxury Shares
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Marlena Grant
Executive Office / Marketing Coordinator
William Newman - Luxury Shares
William Newman
JV Partner, Luxury Shares
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Shannon Dunne
JV Partner, New York City


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Charlie Salcetti

Charlie Salcetti is an owner in LifestyleOne as well as an investor in Lifestyle Asset Group. Over the past 30 years, Mr. Salcetti has owned and operated MGP Real Estate, a commercial real estate investment and management company in the Washington DC area specializing in office, flex and industrial product. As the father of four and grandfather of two, he was looking to invest in a flexible shared vacation ownership program that would accomplish his family’s expanding travel plans. As a past owner of several timeshare and vacation membership organizations, he was attracted to the Lifestyle Asset Group shared ownership vacation model. Mr. Salcetti is a CPA with a BSBA from Georgetown University.

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Danette Stewart

Ms. Stewart is an investor in Lifestyle Asset Group and a retired certified public accountant. During her 20-year career, she was a principal in a for-profit business entity that provided mental health and therapy services to children through eleven health care clinics throughout Arkansas. She served as CFO and CEO of this organization before selling the business in 2006. Ms. Stewart has an undergraduate degree in accounting and an MBA. My decision to invest in LAG was motivated by what I considered low risk opportunity to travel in style to some of my favorite destinations while participating in the upside potential of shared real estate ownership.

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L. J. Evans, JR.

Mr. Evans is Founder and Chief Executive Officer of the SFI Financial Group, Inc. Chairman of the Evans/Gilruth Foundation (a non-profit Foundation dedicated to use of technology to solve education and health issues); a Board Member of TrioMed Innovations Corp. (a biotech/anti-microbial company), Pyng Medical Corp. (a trauma “saving lives in seconds” company), The Solution Design Group, Inc. (a capital and revenue management software company); and BioRaft, Inc. (a biochemical laboratory safety company); Advisory Board Chairman of Pixel/Epsilon (a homeland security and breakthrough ultrasound company), iCVn, Inc. (a cash tracking homeland security company), Ex-RAD, Inc. (a radiation amelioration company), a former Board Chairman of EOTech, Inc. (an optics sighting company) and Board Member of ART Inc. (an advanced materials company) and Board Member Emeritus of Altarum (a $75M/per year health care and educational non-profit Institute). Mr. Evans was the Chairman of the White House Cabinet Council on Technology Commercialization, a former Member of National Research Council Applications Board, former Head of NASA Commercial Technology and former Senior Executive at the White House, NASA, the Nuclear Regulatory Commission and the ACTION Agency (Peace Corps and Vista). Mr. Evans holds a B.A. in Economics from Colby College and a J.D. from Cornell University.

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Mary Smith

Mary Smith has been President and majority owner of IMA, Inc. for 31 years and Access Health, Inc. for 8 years (both located in Bossier City, Louisiana). Ms. Smith was selected by the U.S. House of Representatives’ Policy Committee to serve on a panel to help discover and prioritize future insurance and employee benefits issues. She has also acted as a key resource to former and current congressional members such as Senator Bob Dole, Senator John Breaux, Senator Bennett Johnston, and speaker of the House Newt Gingrich. Mary Smith is also a current advisor to Louisiana Senators Robert Adley and Dr. Bill Cassidy. Ms. Smith has been associated with the executive team at Lifestyle Asset Group since 2004. With experience in former vacation club models, she strongly believes in the Lifestyle Asset Group business model and the team’s ability to execute their vision.

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Stan Woodland

Mr. Woodland has over 30 years of experience as an entrepreneur in the pharmaceutical marketing industry. He is currently president and chief executive officer of two firms, Communications Media Incorporated (CMI) and Compass, Inc., specializing in pharmaceutical media planning and buying.

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